Being a fashion entrepreneur means always having your hands full with one task or the other which can be very draining at times. To be able to make the most of each day and avoid getting getting drained out, you need to learn to manage your time effectively. Here are 7 time management tips for busy fashion entrepreneurs.
Now that the first half of the year 2020 is over and the second half has started, this might be a good time to revisit your goals for your fashion business and maybe set new ones. Here are 8 tips to hep you set goals for your fashion business.
Every fashion business passes through times when business is not moving quite as well as it used to and it's time for an improvement. Valerie Boglo of Valisimo Fashion shares 5 tips in this video on how to improve your fashion business.
Starting a fashion business is not all that there is to fashion entrepreneurship, there are certain skills that every successful entrepreneur must have in order to run a business. Here are the ways to develop these skills.
#WesternFashion - Alexandra Sipa, The Designer Who Makes Fashion Items From Discarded Electrical WiresJuly 09, 2020 | by Iyin | 0 Comments
Fashion is a form of art and fashion designers are the artists that create these wearable art. There is literally no limit to how many everyday items can be used to create fashion in all its beauty and glory. Alexandra Sipa is one fashion designer that has displayed another level fashion can be taken to by using discarded electrical wires to design fashion items. From dresses to vests and even rings, this designer is on another level. Here's how she does it.
Building your personal finance as you build your fashion business can be a pretty tricky task to accomplish because you are always thinking about the business and how to make it grow. In this video, Bibi Adeniyi of Lady Biba fashion brand shares on how to build your personal finances as you build your business as an entrepreneur, investment opportunities that you can tap into, and some apps that will help you in managing your finances.
Gabrielle 'Coco' Chanel, the founder of the Chanel fashion brand, was one phenomenal woman who changed the face of fashion in many ways. Here are 10 things you probably didn't know about her.
Footwear is one of the most essential things in life and one that puts the icing on the cake of your dressing. This is why the job of a footwear maker cannot be taken lightly. This week, we spoke with Mr David Okechukwu Ibe, the CEO of St David's Leather Works, on the important skills necessary to successfully run a footwear brand in Nigeria. Here are the insights he shared with us.
Being a fashion entrepreneur does not necessarily mean that you have to be a fashion designer. While the market is filled with fashion designers, there are other aspects of fashion entrepreneurship like fashion retailing. Dropshipping is an aspect of fashion retailing you can take advantage of to become a fashion entrepreneur. Here is how to start and run a successful dropshipping business in Nigeria.
In this technology age we live in, online retailing is nonnegotiable for anyone who wants their business to grow. As a fashion entrepreneur, the advantages of online retailing - from helping you reach a whole new audience to taking your brand worldwide - are endless. Here are 10 tips to help scale your e-commerce fashion shop.
Estate And Property Management Lawyer, Desmond Chima Ihekaire, Shares On Getting A Good Location For Your Fashion StoreJuly 17, 2020 | by Iyin | 5 Comments
Every fashion entrepreneur needs a store, virtual or physical, to display and sell their fashion items from. This week, we spoke with Estate/Property Management Lawyer, Desmond Chima Ihekaire, on everything you need to know about getting a physical location for your fashion store.
Starting a fashion business in Nigeria is not the easiest thing to do but with guidance, the journey gets smoother. If you are a designer who wishes to go exclusively into the production of ready-to-wear outfits, here are 6 questions to ask yourself before delving in.
Every fashion designer that specialises in ready-to-wear outfits knows that fashion collections are an important part of the business. Having the right collections can do a world of good for your business by attracting new and existing customers to come and have a taste of what your brand has to offer. Here are steps to follow in creating that collection.
Seeing your fashion business grow is one of the many joys of entrepreneurship. Here are 2 major business growth strategies to help you achieve your fashion business growth goals.
Creative Directors Of The Eki Oris Fashion Company And Araeni Stitches Share On How To Retain Customers And Increase Sales In Your Fashion BusinessAugust 18, 2020 | by Iyin | 3 Comments
Every fashion entrepreneur hopes to have a large clientele and to steadily increase sales as time goes on. When this does not happen, it leads to discouragement and frustration. This week, we spoke with Eki Okubanjo of The Eki Oris Fashion Company and Omolaraeni Opeyemi Adeleke of Araeni Stitches on what fashion entrepreneurs need to know about customer retention and increasing sales in their fashion business.
The fashion industry has many arms to it, we have the clothes designers, footwear designers, jewellery makers, cosmetics manufacturers, and so on. Each of these areas is related in many ways but still diverse in some ways. Here is a video review on running a fashion business in Nigeria.
Adepeju Okunuga Of The Oza Woman Brand On The Creative Process Behind Making The Customer Fave One-Strap GownSeptember 09, 2020 | by Iyin | 2 Comments
The biggest part about being a fashion designer that specialises in bespoke or ready-to-wear outfits is bringing those design inspirations and ideas to reality. This week, we spoke with Adepeju Zainab Okunnuga of The Oza Woman fashion brand on the process involved in making a dress. To make the interview more relatable, we focused on one of her original pieces - a pink lace and tulle dress.
The life of an entrepreneur is filled with decisions. While some of these decisions are very pleasant to make, others are not. Firing an employee is one of the unpleasant parts of doing business but there is a right way to do it regardless of the situation. Here is a step-by-step guide on how to fire an employee the right way.
It takes a lot to successfully start and build a fashion business in Nigeria. Everything, from determination to proactivity, efficient time management, effective goal setting, and so on is important if you are going to make your brand unique and draw in the right crowd. With all of these, however, if you lack self-confidence you will not be able to sell anything to anyone. Here is how to build your self-confidence as a fashion entrepreneur.
No one ever starts a fashion business with hopes of shutting down business operations after investing a significant amount of time, money, and effort into it. Sometimes, however, this is the only option left for fashion entrepreneurs during the course of running a fashion brand. Here is how to use liquidation as a business exit strategy to shut down the operations of your fashion business.
Investing And 6 Other Things You Can Do With Excess Money In Your Fashion Business That Bring ReturnsSeptember 15, 2020 | by Iyin | 0 Comments
No matter how much you try to plan for your business as a fashion entrepreneur, sometimes, the unexpected and unplanned happens and you have to take charge and handle them. While some of these unforeseen circumstances might be negative, others will be positive. Having excess money in your business is one of the positives - here is how to use it wisely.
Regardless of whether or not you plan to shut down your fashion business, it is advisable that, just as you have business growth strategies, you have business exit strategies. Here is acquisition as a business exit strategy.
Having Cold Feet About Starting Your Fashion Brand? Here Are 5 Lessons From Fashion Entrepreneurs On Overcoming FearSeptember 22, 2020 | by Iyin | 2 Comments
Starting a fashion business comes with a myriad of emotions. There's excitement, hope, nervousness, doubt, and fear, amongst others. Fear is one emotion that can paralyse and make the dream of having your own fashion brand seem too hard to achieve. So, it must be overcome. This week, we reviewed a video by Desola of Daisy's Wardrobe on overcoming fear when starting a new business.
The fashion industry is very dynamic. When it comes to fashion, all sorts of unusual and unexpected materials can be turned to statement fashion pieces while still bringing quality, durability and sustainability to the table. Elvis and Kresse is a sustainable luxury accessories brand that makes fashion accessories from items like repurposed fire-hose, parachute silk, printing blanket, coffee and tea sacks, and many more. Here are the implications of their practices.
Running a fashion business is a beautiful thing, but at times the business has to either be brought to an end or see its founder take a leave from business operations. Previously, we have looked at Liquidation and Acquisition and Mergers as possible business exit strategies that might work for your fashion brand. This week, we take a look at Family Succession as a possible business exit strategy that might be great for your brand.
Instagram Extends Its Live Stream Timeframe To 4 Hours. Here's How Your Fashion Brand Can Benefit From ItOctober 28, 2020 | by Iyin | 0 Comments
As time goes on and people and technology evolve, many social media platforms are also evolving. Recently, Instagram announced multiple updates for its Instagram Live videos. Here's how you can use them to the advantage of your fashion brand.
While some of these business exit strategies work for all sizes of businesses, some work best for either small or large businesses. The Initial Public Offering (IPO) exit strategy is one that small businesses can try out, but it works best for large companies.
PatchWork And Other Techniques Black-Owned Fashion Brands Are Using To Gain Recognition On A Global ScaleOctober 07, 2020 | by Iyin | 0 Comments
The fashion industry has a wealth of Black creatives that are changing the fashion scene with fresh ideas and unique designs. By using techniques and processes that are not widespread in the industry, they have been able to stand out and draw attention to themselves. Here are the unique techniques and processes fashion brands use that makes them different.
Abisola Lateef Of Sherryoge On The Creative Process Behind The Grand Ankara Ball Gown With PetticoatOctober 09, 2020 | by Iyin | 0 Comments
Every fashion designer is a creator. A creator of art and beauty. The creative process behind each fashion piece requires a lot of planning and execution to bring out the desired result - a beautifully crafted work of art. This week, we spoke with Abisola Lateef of Sherryoge on the creative process behind the making of the grand Ankara corset ball gown with a petticoat.
Building a fashion brand takes a lot. To build a successful business in fashion, you have to be prepared in body, mind, finances, support, and so on. The mindset you have is one of the most important factors to consider in building a brand, here are 6 ways to build this mindset you need to prepare you for a successful entrepreneurial journey.
Every ready-to-wear fashion designer needs a size chart to guide them when making pieces for their collections. This size chart is needed to ensure every body size the brand caters to is taken care of properly. This week, we reviewed a video by Desola of Daisy's Wardrobe on 'How to Develop a Size Chart for Your Clothing Line', in it, she shares the important factors to look out for in developing a size chart for your ready-to-wear clothing line.
Here's How Eco-Friendly Fashion Brand, SVNR Uses Shells, Stones, Porcelain, And More To Make Jewellery PiecesOctober 15, 2020 | by Iyin | 0 Comments
In the fashion industry, almost any material can be turned from being a normal random material to being a beautiful fashion piece. SVNR is a sustainable jewellery brand that makes its pieces from upcycled, reused, and natural materials such as shells, beads, porcelain, and more.
Human Resources Management Consultant, Nkechi Martyns, Shares On Keeping Employee Morale High And Handling Difficult Employees For Fashion BrandsOctober 16, 2020 | by Iyin | 0 Comments
Sometimes, in the course of running your fashion brand, you realise that your employees have low morale or have become difficult to work with and this can directly affect your business growth. This week, we spoke with Human Resources Management Consultant, Nkechi Martyns, on ways fashion entrepreneurs can keep morale high among staff members and handle difficult employees.
Passion fuels dreams and ambitions. If you do not have passion for a cause, it is highly unlikely that you will put your very best into it. As a fashion entrepreneur who is saddled with the responsibility of making people feel beautiful and solving various fashion-related problems, you need passion to drive you and push you on. Here are 8 ways to reignite your passion for your fashion business.
Every company/organisation has an identity. Regardless of whether or not you create one for yourself, your company will have an identity through which others view it. Here is all you need to know about creating a corporate identity for your fashion brand.
As a fashion entrepreneur, you will always come to points where you need to make some difficult or important decisions, at these times, you need to learn to remain calm. This week, we reviewed a video by Ronke Lawal on 'How to Stay Calm During a Crisis'. Here are 5 ways to remain calm in a crisis.
People are the most important aspect of any business because, without people, no business can move forward. Some of the most vital people you need to run your fashion business are your employees, but hiring too early or too late can be detrimental to your business. Here are 9 signs its time to hire your first fashion employee.
Getting paid according to your worth brings joy and satisfaction in your line of work. When you, as a fashion designer, get underpaid or underpriced for all your hard work, it will lead to frustration and low morale. This week, we reviewed a video by Ada-Uju of Stitchadress on 'How to Avoid Underpayemg as a Tailor/Fashion Designer'. Here's what we found.
Twitter Just Launched Twitter Fleets. Here's How Fashion Brands Can Benefit From It And Users' ReactionsNovember 18, 2020 | by Iyin | 1 Comment
Social media can be a major game-changer for fashion entrepreneurs. There are so many features various social media platforms offer entrepreneurs that they can use to their advantages. Recently, Twitter launched its story feature - Twitter Fleets. Here's how you can use it to boost your brand and some users' reaction to it.
Hootsuite Review: Here's All Fashion Entrepreneurs Need To Know About This Social Media Management AppNovember 21, 2020 | by Iyin | 1 Comment
Without the use of social media, no business can truly thrive to its full potential in this digital age we live in. As a fashion entrepreneur who wishes to grow your brand, the way you handle your social media can make all the difference. Hootsuite is one social media management app that can help you be consistent with posting on your social media networks to take your business to the next level. Here's our review of it.
Olajumoke Tawose Of Gracie's Atelier Shares On The Creative Process Behind The Butterfly Yoruba Traditional Wedding OutfitNovember 24, 2020 | by Iyin | 3 Comments
Every successful fashion designers strives to create outfits that stand their clients out of the crowd. To achieve this, they employ a process and their special touch to creating various outfits. This week, we interviewed Olajumoke Tawose of Gracie's Atelier on the creative process behind her Butterfly Yoruba traditional wedding dress.
To start and run any business successfully, you must have the basic tools of the trade. For fashion designers, some of these basic essential tools include a sewing machine, thread and needle, measuring tape, and mannequins, amongst others. This week, we reviewed a video by Ada-Uju of Stitchadress on 'How to Buy a Sewing Machine on a Low Income', in it, she shared practical steps fashion entrepreneurs can take to bit sewing supplies even when their income is low.
Looking For New Ways To Reach Clients? Here's All You Need To Know About Email Marketing For Fashion BrandsNovember 30, 2020 | by Iyin | 0 Comments
Marketing is an integral part of running a fashion brand. Without the right marketing tactics, it will be hard to get your target market to see and potentially patronise your fashion brand. Email marketing is a great way to market your fashion brand and products to prospects and customers. Here's all you need to know about it.
Every entrepreneur, within and outside the fashion industry, needs to attend industry events every once in a while. Attending events not only allows you to better understand industry trends and best practices, but it also provides an avenue for you to network with other industry experts. This week, we reviewed a video by Ronke Lawal on 'How to Network Effectively at Networking Events'. Here's our review of the video as well as extra points to help you out.
Makeup is a beautiful form of art, one that makes the heart glad. The ability to transform one's face and enhance their best features is what makeup artists do best. Apart from the regular face beat that is used for owambe outings, some makeup artists also use makeup to defy gender and convention, bringing out the full potential of their craft. Here's a list of 5 of them.
Not Meeting Customers' Expectations And 4 Other Reasons Why Your Fashion Business Is Not Making MoneyDecember 12, 2020 | by Iyin | 0 Comments
Fashion businesses are established to make money by solving important problems. Without the money-making bit of it, no fashion business can survive. This week, we reviewed a video by Desola of Daisy's Wardrobe on 'Why Your Fashion Business is Not Making Money'. In it, she discussed things fashion entrepreneurs do that hinder their business for making money. Here's what we found.