Managing a fashion brand in this time and season may not be as easy as it seems. Esther Bankyu, the founder and CEO of PreggyFashionNG dished out expert tips during the Fashion Evolve Conference.
Brand Consultant, Jeffrey Adebayo, Shares On How You Can Effectively Advertise Your Fashion Brand To Leave The Right Impression On ClientsJune 17, 2020 | by Iyin | 0 Comments
The importance of advertising your fashion brand cannot be overemphasized. Every fashion brand, no matter how big or small, has to advertise to get clients to patronise them. This week, we spoke with Brand Consultant and Communications Expert, Mr. Jeffrey Adebayo, on advertising campaigns for fashion brands, what it takes for fashion brands to make unforgettable adverts, and many more.
WesternFashion - Meet Alienina, The Sustainable Fashion Brand That Makes Fashion Accessories From RopesAugust 05, 2020 | by Iyin | 0 Comments
Every fashion brand needs to have something that is unique to them and that they can use as their unique selling point and the Alienina fashion brad found just that. The Alienina fashion brand is one that uses materials like sailing and climbing ropes to make beautiful fashion accessories like handbags and jewellery pieces.
Seeing your fashion business grow is one of the many joys of entrepreneurship. Here are 2 major business growth strategies to help you achieve your fashion business growth goals.
Brand Strategist, Dunni Dimka, Shares On How To Use Marketing Communication To Rightly Position Your Fashion Brand In The Fashion IndustryAugust 04, 2020 | by Iyin | 0 Comments
Many times, fashion brands find it hard to communicate effectively with their target audience and this hinders growth in many ways. This week, we spoke with Brand Strategist, Dunni Dimka, on ways fashion brands can use marketing and communication to position and differentiate their brands from others in the fashion industry.
Jut like Google My Business can help you get more clients for your fashion business, Google Shopping can help you gain more visibility and, hence, more clients and sales for your business. But, what is Google Shopping and how does it work? Fine out more here.
Behind every fashion brand is a story that is unique to the brand and that endears customers to it. The Nannacay fashion brand, owned by Marcia Kemp, is one that started out of a need to show to the world the beauty of traditional handwoven crafts and seeks to help people develop creative potential. Here's how they are achieving this.
Instagram stories are a great feature on Instagram that fashion entrepreneurs can use to build their brands. In this video, Sharon Ojong shares on how entrepreneurs can build their brand using the Instagram stories feature on Instagram.
Graphic Artist, Kayo-Sanya Kayode, Shares Tips On Choosing A Logo Design And Brand Colours For Fashion BrandsAugust 14, 2020 | by Iyin | 2 Comments
Some of the first few things customers come in contact with when associating with your fashion brand are your brand name, logo, and colours. This is why picking the right logo design and brand colours to reflect what you stand for as a brand are imperative. This week, Mr Kayo-Sanya Kayode shared with us on all fashion entrepreneurs need to know about choosing the right logo design and brand colours for their fashion brands.
Creative Directors Of The Eki Oris Fashion Company And Araeni Stitches Share On How To Retain Customers And Increase Sales In Your Fashion BusinessAugust 18, 2020 | by Iyin | 3 Comments
Every fashion entrepreneur hopes to have a large clientele and to steadily increase sales as time goes on. When this does not happen, it leads to discouragement and frustration. This week, we spoke with Eki Okubanjo of The Eki Oris Fashion Company and Omolaraeni Opeyemi Adeleke of Araeni Stitches on what fashion entrepreneurs need to know about customer retention and increasing sales in their fashion business.
#WesternFashion - Meet FYNE Jewellery, A Sustainable Fashion Brand That Makes Unique Jewellery Pieces Using Lab-Grown DiamondsAugust 26, 2020 | by Iyin | 1 Comment
Sustainability in the fashion industry is getting more and more widely embraced. FYNE Jewellery is one fashion brand that has jumped on the sustainable bandwagon my using lab-grown diamonds for their jewellery pieces. Here's how.
Noctu, The Fashion Brand That Makes Nightwear From Pure Organic Cotton - Here Is The Impact Of Their Practices On The EnvironmentSeptember 03, 2020 | by Iyin | 0 Comments
Without fashion designers, the world will not be quite as exciting as it is since they make one of the most essential things for living - clothes. The Noctu fashion brand is one that makes stylish nightwear and loungewear from pure organic cotton. Here is all you need to know about the brand, its practices and impact on the environment.
The fashion industry has many arms to it, we have the clothes designers, footwear designers, jewellery makers, cosmetics manufacturers, and so on. Each of these areas is related in many ways but still diverse in some ways. Here is a video review on running a fashion business in Nigeria.
Every fashion entrepreneur wants to see their brand grow and see more and more people come to them for their fashion products. While many of them focus on increasing their branded marketingand advertising efforts, only a few focus on trying user-generated content. Here are ways to encourage user-generated content for yoru fashion brand.
Thinking Of Building A Fashion Website? Digital Product Designer, Ladipo Odunsi, Shares Important Features You Should Have In PlaceSeptember 09, 2020 | by Iyin | 0 Comments
The internet is an amazing place to be. It is one that you can find almost anything on. People visit the internet for various reasons, and one of them is to buy products. As a fashion entrepreneur, this provides a great opportunity for you to sell your brand to the right people and increase sales. This week, we spoke with Digital Product Designer, Ladipo Odunsi, on the most important components and features every fashion website should have.
No one ever starts a fashion business with hopes of shutting down business operations after investing a significant amount of time, money, and effort into it. Sometimes, however, this is the only option left for fashion entrepreneurs during the course of running a fashion brand. Here is how to use liquidation as a business exit strategy to shut down the operations of your fashion business.
Regardless of whether or not you plan to shut down your fashion business, it is advisable that, just as you have business growth strategies, you have business exit strategies. Here is acquisition as a business exit strategy.
Wondering How To Successfully Hold A Photoshoot For Your Brand? Fashion Photographer, Olamide Egbinola Shares HowSeptember 18, 2020 | by Iyin | 1 Comment
In many ways, the fashion industry is related to many other industries, including the photography industry. This week, we spoke with Olamide Egbinola of egbinolamide photography on how fashion entrepreneurs can use photography as a tool to boost their brand's image, how to successfully run a fashion photoshoot, and things to look out for while conducting a photoshoot for their brands.
Having Cold Feet About Starting Your Fashion Brand? Here Are 5 Lessons From Fashion Entrepreneurs On Overcoming FearSeptember 22, 2020 | by Iyin | 2 Comments
Starting a fashion business comes with a myriad of emotions. There's excitement, hope, nervousness, doubt, and fear, amongst others. Fear is one emotion that can paralyse and make the dream of having your own fashion brand seem too hard to achieve. So, it must be overcome. This week, we reviewed a video by Desola of Daisy's Wardrobe on overcoming fear when starting a new business.
The fashion industry is very dynamic. When it comes to fashion, all sorts of unusual and unexpected materials can be turned to statement fashion pieces while still bringing quality, durability and sustainability to the table. Elvis and Kresse is a sustainable luxury accessories brand that makes fashion accessories from items like repurposed fire-hose, parachute silk, printing blanket, coffee and tea sacks, and many more. Here are the implications of their practices.
Running a fashion business is a beautiful thing, but at times the business has to either be brought to an end or see its founder take a leave from business operations. Previously, we have looked at Liquidation and Acquisition and Mergers as possible business exit strategies that might work for your fashion brand. This week, we take a look at Family Succession as a possible business exit strategy that might be great for your brand.
At the foundation of every fashion item are the materials used to make it. Depending on the item it is, various types of fabrics or materials can be used. Here's how Boody uses bamboo to make its underwear and activewear pieces.
Sustainable Bodywear Brand, Londre, Makes Stylish Swimwear From Recycled Plastic Bottles. Here's How.October 01, 2020 | by Iyin | 0 Comments
Fashion is all around us and everyone engages with fashion in one way or the other during the course of each day. Since we engage with fashion so much, then, why not go sustainable even with fashion items like swimwear? Londre is a sustainable swimwear brand that makes stylish swimwear from recycled materials.
While some of these business exit strategies work for all sizes of businesses, some work best for either small or large businesses. The Initial Public Offering (IPO) exit strategy is one that small businesses can try out, but it works best for large companies.
Trying To Reach New Clients For Your Fashion Brand? Here's How To Use Influencer Marketing To Your Advantage.October 06, 2020 | by Iyin | 0 Comments
There are many different ways you can market your fashion brand as a fashion entrepreneur. While many go the traditional way of using word of mouth, social media ads, marketing campaigns, and so on, all of which are quite effective, others go the way of influencer marketing. This week, we reviewed a video by Bibi Adeniyi of Lady Biba fashion brand on 'Dressing Influencers as a Startup', in It, she shares useful tips fashion entrepreneurs can learn from.
PatchWork And Other Techniques Black-Owned Fashion Brands Are Using To Gain Recognition On A Global ScaleOctober 07, 2020 | by Iyin | 0 Comments
The fashion industry has a wealth of Black creatives that are changing the fashion scene with fresh ideas and unique designs. By using techniques and processes that are not widespread in the industry, they have been able to stand out and draw attention to themselves. Here are the unique techniques and processes fashion brands use that makes them different.
Abisola Lateef Of Sherryoge On The Creative Process Behind The Grand Ankara Ball Gown With PetticoatOctober 09, 2020 | by Iyin | 0 Comments
Every fashion designer is a creator. A creator of art and beauty. The creative process behind each fashion piece requires a lot of planning and execution to bring out the desired result - a beautifully crafted work of art. This week, we spoke with Abisola Lateef of Sherryoge on the creative process behind the making of the grand Ankara corset ball gown with a petticoat.
Building a fashion brand takes a lot. To build a successful business in fashion, you have to be prepared in body, mind, finances, support, and so on. The mindset you have is one of the most important factors to consider in building a brand, here are 6 ways to build this mindset you need to prepare you for a successful entrepreneurial journey.
Every ready-to-wear fashion designer needs a size chart to guide them when making pieces for their collections. This size chart is needed to ensure every body size the brand caters to is taken care of properly. This week, we reviewed a video by Desola of Daisy's Wardrobe on 'How to Develop a Size Chart for Your Clothing Line', in it, she shares the important factors to look out for in developing a size chart for your ready-to-wear clothing line.
Here's How Asata Maisé Uses Repurposed Vintage Fabrics To Make One-of-a-kind Patchwork Fashion PiecesOctober 29, 2020 | by Iyin | 1 Comment
With the amount of waste the fashion industry contributes to the environment, many fashion brands are embracing sustainable and eco-friendly practices in their production processes. The Asata Maisé brand is one that has sustainability at its heart and so it uses repurposed vintage fabrics to make one-of-a-kind pieces for fashionistas that love to stand out from the crowd. Here's how.
Here's How Eco-Friendly Fashion Brand, SVNR Uses Shells, Stones, Porcelain, And More To Make Jewellery PiecesOctober 15, 2020 | by Iyin | 0 Comments
In the fashion industry, almost any material can be turned from being a normal random material to being a beautiful fashion piece. SVNR is a sustainable jewellery brand that makes its pieces from upcycled, reused, and natural materials such as shells, beads, porcelain, and more.
Passion fuels dreams and ambitions. If you do not have passion for a cause, it is highly unlikely that you will put your very best into it. As a fashion entrepreneur who is saddled with the responsibility of making people feel beautiful and solving various fashion-related problems, you need passion to drive you and push you on. Here are 8 ways to reignite your passion for your fashion business.
Here Are 5 E-Commerce Retail Platforms And Institutions Supporting And Taking African Fashion To The WorldOctober 22, 2020 | by Iyin | 0 Comments
No fashion entrepreneur can truly be successful without some external help. This external help can come in many different forms - social media platforms, fashion events and shows, e-commerce retail platforms and so on. Here are 5 e-commerce retailers and institutions in Africa seeking to help fashion entrepreneurs grow their business and take their brand global.
Every company/organisation has an identity. Regardless of whether or not you create one for yourself, your company will have an identity through which others view it. Here is all you need to know about creating a corporate identity for your fashion brand.
People are the most important aspect of any business because, without people, no business can move forward. Some of the most vital people you need to run your fashion business are your employees, but hiring too early or too late can be detrimental to your business. Here are 9 signs its time to hire your first fashion employee.
Trying To Expand Your Fashion Business Through Collaboration? Here's How To Develop A Strategy For ThatNovember 16, 2020 | by Iyin | 2 Comments
Growing a fashion business involves a lot of intentional effort and external help. No matter how great your fashion brand's products are, you will still need the help of others to expand the brand. One way to get this help is through collaborations with individuals or other fashion brands. Here is how to develop a collaboration strategy to expand your fashion business.
Twitter Just Launched Twitter Fleets. Here's How Fashion Brands Can Benefit From It And Users' ReactionsNovember 18, 2020 | by Iyin | 1 Comment
Social media can be a major game-changer for fashion entrepreneurs. There are so many features various social media platforms offer entrepreneurs that they can use to their advantages. Recently, Twitter launched its story feature - Twitter Fleets. Here's how you can use it to boost your brand and some users' reaction to it.
To start and run any business successfully, you must have the basic tools of the trade. For fashion designers, some of these basic essential tools include a sewing machine, thread and needle, measuring tape, and mannequins, amongst others. This week, we reviewed a video by Ada-Uju of Stitchadress on 'How to Buy a Sewing Machine on a Low Income', in it, she shared practical steps fashion entrepreneurs can take to bit sewing supplies even when their income is low.
In the fashion industry, models play a huge role in making things happen and taking brands to the next level. Here are types of fashion models in the industry and how you can use them to the advantage of your fashion brand.
Every entrepreneur, within and outside the fashion industry, needs to attend industry events every once in a while. Attending events not only allows you to better understand industry trends and best practices, but it also provides an avenue for you to network with other industry experts. This week, we reviewed a video by Ronke Lawal on 'How to Network Effectively at Networking Events'. Here's our review of the video as well as extra points to help you out.
Not Doing Market Research Is One Of The 8 Mistakes To Avoid In Building A Fashion Brand. Here Are 7 More You Need To KnowDecember 08, 2020 | by Iyin | 0 Comments
Starting a fashion business in Nigeria involves a lot of planning, learning, unlearning and relearning. Learning from the mistakes of others helps you reduce the wait time you have for your business to truly flourish. Here are the top 8 mistakes to avoid when starting your fashion business.
Need Some Help With Extra Services Like Tambour Beading For Your Designs? Here Are 5 Brands That Can Help You OutDecember 12, 2020 | by Iyin | 1 Comment
Creating beautiful clothing pieces involves a lot more than cutting and sewing fabric together. A lot also has to go into the finishing and little details of the garment. This is why people are there to help with details like embroidery, applique and tambour beading, weaving, and repairs and alterations services. Here are 5 Nigerian brands that can help you out.
The year 2020 was a year like none other. Since everyone was cooped up in their houses following the outbreak of the deadly coronavirus, fashion brands saw a huge decline in sales. Even with these happenings, some fashion brands came up with amazing collections that took our breaths away. Here's a rundown of 8 of them.
To grow as a fashion designer, you need to take steps to move from learning to sew the basics to learning to sew more complex and advanced styles. If you have found that you cannot sew advanced styles, then this is for you. This week, we reviewed a video by Ada-Uju of Stitchadress on 'Why You Can't Sew Advanced Styles'. In it, she discussed things fashion entrepreneurs do that affects their ability to make sew advanced styles. Here's what we found.
Lending Your Fashion Pieces To Stylists Or Publications? Here's What You Need To Know About The Pull AgreementDecember 21, 2020 | by Iyin | 3 Comments
It is not uncommon for stylists to want to pull out pieces from collections that turn out to be great hits to style a celebrity. While this is can prove to be a great form of influencer marketing for your fashion brand, it can also prove to be a dire mistake you will regret. This is why you need a pull agreement. Here's all you need to know about the Pull Agreement.
Not Meeting Customers' Expectations And 4 Other Reasons Why Your Fashion Business Is Not Making MoneyDecember 12, 2020 | by Iyin | 0 Comments
Fashion businesses are established to make money by solving important problems. Without the money-making bit of it, no fashion business can survive. This week, we reviewed a video by Desola of Daisy's Wardrobe on 'Why Your Fashion Business is Not Making Money'. In it, she discussed things fashion entrepreneurs do that hinder their business for making money. Here's what we found.