The importance of advertising your fashion brand cannot be overemphasized. Every fashion brand, no matter how big or small, has to advertise to get clients to patronise them. This week, we spoke with Brand Consultant and Communications Expert, Mr. Jeffrey Adebayo, on advertising campaigns for fashion brands, what it takes for fashion brands to make unforgettable adverts, and many more.

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Many times, fashion brands find it hard to communicate effectively with their target audience and this hinders growth in many ways. This week, we spoke with Brand Strategist, Dunni Dimka, on ways fashion brands can use marketing and communication to position and differentiate their brands from others in the fashion industry.

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Some of the first few things customers come in contact with when associating with your fashion brand are your brand name, logo, and colours. This is why picking the right logo design and brand colours to reflect what you stand for as a brand are imperative. This week, Mr Kayo-Sanya Kayode shared with us on all fashion entrepreneurs need to know about choosing the right logo design and brand colours for their fashion brands.

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Every fashion entrepreneur hopes to have a large clientele and to steadily increase sales as time goes on. When this does not happen, it leads to discouragement and frustration. This week, we spoke with Eki Okubanjo of The Eki Oris Fashion Company and Omolaraeni Opeyemi Adeleke of Araeni Stitches on what fashion entrepreneurs need to know about customer retention and increasing sales in their fashion business.

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Without fashion designers, the world will not be quite as exciting as it is since they make one of the most essential things for living - clothes. The Noctu fashion brand is one that makes stylish nightwear and loungewear from pure organic cotton. Here is all you need to know about the brand, its practices and impact on the environment.

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The internet is an amazing place to be. It is one that you can find almost anything on. People visit the internet for various reasons, and one of them is to buy products. As a fashion entrepreneur, this provides a great opportunity for you to sell your brand to the right people and increase sales. This week, we spoke with Digital Product Designer, Ladipo Odunsi, on the most important components and features every fashion website should have.

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No one ever starts a fashion business with hopes of shutting down business operations after investing a significant amount of time, money, and effort into it. Sometimes, however, this is the only option left for fashion entrepreneurs during the course of running a fashion brand. Here is how to use liquidation as a business exit strategy to shut down the operations of your fashion business.

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In many ways, the fashion industry is related to many other industries, including the photography industry. This week, we spoke with Olamide Egbinola of egbinolamide photography on how fashion entrepreneurs can use photography as a tool to boost their brand's image, how to successfully run a fashion photoshoot, and things to look out for while conducting a photoshoot for their brands.

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Starting a fashion business comes with a myriad of emotions. There's excitement, hope, nervousness, doubt, and fear, amongst others. Fear is one emotion that can paralyse and make the dream of having your own fashion brand seem too hard to achieve. So, it must be overcome. This week, we reviewed a video by Desola of Daisy's Wardrobe on overcoming fear when starting a new business.

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The fashion industry is very dynamic. When it comes to fashion, all sorts of unusual and unexpected materials can be turned to statement fashion pieces while still bringing quality, durability and sustainability to the table. Elvis and Kresse is a sustainable luxury accessories brand that makes fashion accessories from items like repurposed fire-hose, parachute silk, printing blanket, coffee and tea sacks, and many more. Here are the implications of their practices.

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Running a fashion business is a beautiful thing, but at times the business has to either be brought to an end or see its founder take a leave from business operations. Previously, we have looked at Liquidation and Acquisition and Mergers as possible business exit strategies that might work for your fashion brand. This week, we take a look at Family Succession as a possible business exit strategy that might be great for your brand.

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There are many different ways you can market your fashion brand as a fashion entrepreneur. While many go the traditional way of using word of mouth, social media ads, marketing campaigns, and so on, all of which are quite effective, others go the way of influencer marketing. This week, we reviewed a video by Bibi Adeniyi of Lady Biba fashion brand on 'Dressing Influencers as a Startup', in It, she shares useful tips fashion entrepreneurs can learn from.

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The fashion industry has a wealth of Black creatives that are changing the fashion scene with fresh ideas and unique designs. By using techniques and processes that are not widespread in the industry, they have been able to stand out and draw attention to themselves.  Here are the unique techniques and processes fashion brands use that makes them different.

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Every fashion designer is a creator. A creator of art and beauty. The creative process behind each fashion piece requires a lot of planning and execution to bring out the desired result - a beautifully crafted work of art. This week, we spoke with Abisola Lateef of Sherryoge on the creative process behind the making of the grand Ankara corset ball gown with a petticoat.

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Building a fashion brand takes a lot. To build a successful business in fashion, you have to be prepared in body, mind, finances, support, and so on. The mindset you have is one of the most important factors to consider in building a brand, here are 6 ways to build this mindset you need to prepare you for a successful entrepreneurial journey.

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Every ready-to-wear fashion designer needs a size chart to guide them when making pieces for their collections. This size chart is needed to ensure every body size the brand caters to is taken care of properly. This week, we reviewed a video by Desola of Daisy's Wardrobe on 'How to Develop a Size Chart for Your Clothing Line', in it, she shares the important factors to look out for in developing a size chart for your ready-to-wear clothing line.

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Passion fuels dreams and ambitions. If you do not have passion for a cause, it is highly unlikely that you will put your very best into it. As a fashion entrepreneur who is saddled with the responsibility of making people feel beautiful and solving various fashion-related problems, you need passion to drive you and push you on. Here are 8 ways to reignite your passion for your fashion business.

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No fashion entrepreneur can truly be successful without some external help. This external help can come in many different forms - social media platforms, fashion events and shows, e-commerce retail platforms and so on. Here are 5 e-commerce retailers and institutions in Africa seeking to help fashion entrepreneurs grow their business and take their brand global.

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