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How Kerby Jean-Raymond Is Using Fashion To Promote Black Culture In The Western World

April 09, 2020 | by Iyin | 0 Comments

Kerby Jean-Raymond, the Haitian-American founder of the Pyer Moss brand, is one person who isn't afraid to stand out of the crowd and be different.

In a society that is predominantly white, the Pyer Moss brand is an unapologetic celebration of the black culture. 

Since it's inception in 2013, the brand didn't receive global recognition in the fashion industry until September 2018 when it showcased its Spring 2019 Ready-to-wear collection at the New York Fashion Week.

This collection was a bold celebration of what his brand stands for and it caught the attention of many.

The collection was widely accepted because it spoke the minds of people of colour who wanted a change to be made in the fashion industry in terms ranging from "inclusivity in model castings to hiring hair and makeup artists equipped to perform their roles on black talents."

Pyer Moss Collections

The brand has released a total of 3 collections, all celebrating black culture but with different themes;

For his Collection 3 themed "Sister", Jean-Raymond focuses on celebrating the woman who invented 'Rock 'N' Roll', Sister Rosetta Tharpe. The collection uses paintings of recently exonerated artist, Richard Philips, to commemorate Tharpe's life.

In his Collection 2 named "Normal", the brand focused on telling stories of the common black family experience. It is also a tribute to the 7 women who raised Kerby after his mother died in 1994. For this collection, runaway shows were held in Brooklyn, Shangai and Lagos. 

For his Collection 1, the focus was on telling the stories of 19th century black cowboys. The Western theme of this collection features leather patchwork jackets, contrast topstitching and amplified wide-legged trousers.

His brand also seeks to tell stories about ordinary people in the society doing extraordinary things and making a difference. 

Kerby Jean-Raymond was named the winner of 2018's CFDA/Vogue Fashion Fund Award and has been featured in various magazines. Celebrities such as Michelle Obama, Janet Jackson, Tiffany Haddish, Issa Rae, Usher, Childish Gambino, Lakeith Stanfield, Gabrielle Union-Wade, Tracee Ellis-Ross and Ciara have been spotted wearing his outfits.

What's to Learn From Kerby Jean-Raymond?

Anyone can decide to stand out and make a difference in their society, charting previously uncharted territories and building a unique niche for themselves.

Fashion designers all over the world can take a cue from him and dare to be different by going into areas of fashion others are hesitant about, sticking to it and thriving there.


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