Hertunba's Action Lady Collection Was Largely Inspired By Modern Working Class Women. Here's Our Review
All over the world, fashion brands cater to a specific set of people depending on the brand's uniqueness. And these brands also make it easy for their target audience to easily identify and resonate with them with the type of products they churn out.
A fashion collection is one of the ways a brand targets their audience by displaying a high level of creativity through cuts, silhouettes and many more. Hertunba just released a fashion collection, Action Lady and it comprises of a range of styles for modern women. Here’s our review.
About The Action Lady Collection
The collection embodies all the fashion choices a typical working-class woman would go for while infusing the latest trends and styles. Delivered by Hertunba who is known for creating modern, minimalistic artsy pieces, this collection highlights modern women’s love for dramatic fashion.
In case you didn’t know, Hertunba is a womenswear fashion brand in Lagos popularly known for their fabulous ready-to-wear statement pieces. The sustainable brand, owned and creatively directed by Florentine Agu, delivers classy outfits made from unique, sustainable fabrics for women.
“We do our best to ensure that we do not contribute any form of waste to the environment.” - Florentine Agu
The Action Lady Collection by Hertunba is a body of art largely inspired by the lifestyle of young working women in Lagos, Nigeria.
“Growing up, I was surrounded with tall, fashionable aunties and I always knew I wanted to dress like them someday. This is part of what inspired the Action Lady Collection.”
For this collection, the creative director utilised the vibrant, yet earthy colours of the city of Lagos and this is evident in the designs. Trendy styles such as ruffles and tiered sleeves were also uniquely utilised in the collection while still retaining the entire mood of the collection.
With the typical working-class lady in mind, this collection was made to be affordable. The pieces in the collection, despite having lots of trendy styles and bubbly colours, range from about 15,000 to 50,000 Naira.
Hertunba’s Action Lady collection is one that features over 15 different designs that range from structured suits to flowing dresses, two-pieces and many more that are suitable for the modern woman. The collection was also delicately handmade with each piece having its unique story, and this is one of the things we love about this collection.