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Global Fashion Roundup: Zendaya Is The New Face Of Valentino, Saweetie And PrettyLittleThing Launch Fashion Collection And More

December 11, 2020 | by Iyin | 1 Comment

Every week, we bring to you fashion news from around the world in our Global Fashion Roundup column.This week, in fashion news from around the world; Vogue calls on fashion lovers to participate in its one-time fashion challenge on TikTok, Zendaya becomes the new face of Valentino and more.

Vogue Introduces One-Time Fashion Challenge on TikTok.

Inspired by the Met's new exhibit, 'About Time: Fashion and Duration', Vogue has introduced a one-time fashion challenge on TikTok. Also, they enlisted editor-at-large Hamish Bowles to show TikTok users how to create a makeshift bustle at home

The bustle is a historical garment consisting of a pad or frame worn underneath a skirt, causing it to puff out from behind. Bustles which were popular in the early-to-mid 1870 we're found in 'walking dresses'.

Although ordinarily made from acres of crin, Bowles has shown users now to make a bustle from a pillow, a bedsheet, and a few other key tools mixed with creativity. Now, Vogue is calling on TikTok users to create their 2020 take on the voluminous silhouette

This week, duet Vogue's TikTok with the original audio and create a bustle of yours at home using the hashtag #MakeItVogue. Lucky entries may end up on Vogue's TikTok page or Vogue.com.

Zendaya is the New Face of Valentino.

Italian fashion house Valentino announced the signing up of Zendaya as the brand's new ambassador with two stunning images. In lightweight dresses, the star poses with the brand's new Roman stud Nappa chain bag in black and white. 

Speaking on the deal, the designer said in a statement, "The reason why we chose Zendaya as the new face for Valentino is because she perfectly embodies and represents what Valentino is and stands for, today. She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well.”

One who has landed ambassador roles with Lancome and Bulgari in the past, the 24-year-old star is not new to this. 

“I am honoured to have been chosen as the face of Valentino," Zendaya said in a release. "I’m so excited to begin this amazing collaboration with Pierpaolo and the entire Valentino family.” 

Burberry to Donate Unused Fabric to Fashion Students in Need With New Initiative.

On Tuesday, Burberry launched its new initiative entitled ReBurberry Fabric which is aimed at supporting sustainability in the fashion industry. The initiative involves Burberry donating its leftover fabric to fashion students in need. 

The program works in collaboration with the British Fashion Council where the BFC's Institute of Positive Fashion and Colleges Council will be in charge of logistics. Together, they hope to inspire other brands and colleges to work hand-in-hand to support future talent in fashion. 

"We are delighted to partner with the British Fashion Council to launch ReBurberry Fabric, as we continue to ensure we are meaningfully supporting the next generation of diverse voices across the country," said Pam Batty, Burberry's VP of corporate responsibility. "Providing resources for these communities in a sustainable way will enable them to bring their creativity to life, and continue through their programmes with the tools they need.

"We look forward to seeing how donations can positively impact these academic institutions and students, and hope this is the beginning of a wider industry initiative to support these communities, now and in the future."

Saweetie and PrettyLittleThing Launch Fashion Collection.

Icy girl's Saweetie has created a new capsule collection with PrettyLittleThing. This new collection between the rapper and the fashion brand represents the third time both have collaborated on a collection.

The collection, which is both affordable and size-inclusive, allows fans in all categories to get their hands on something that speaks to stars they love. 

The collection, named 'Pretty Planet', contains everything from leather corset ensembles to trench coats. 

A$AP Rocky and Amina Muaddi Collaborate on New Shoe Collection.

A$AP Rocky and Amina Muaddi are collaborating on a new collection of AWGE x Amina Muaddi shoes. The collection which features four shoe styles can be dressed up in different ways. 

“The gladiator is something that you could wear with something short: a skirt or a dress," says Muaddi. "The shoe with the butterfly, you can wear it with anything from jeans to a gown because it’s very versatile. It’s very elegant, but it can be dressed down or dressed up in so many ways.” 

This collection represents the first collaboration Muaddi, who designed a range of shoes for Rihanna's Fenty collection, has done for her brand.

“For me, it was important that the first collaboration I do is one that is special and close to my heart,” she says. “I wanted to do it with someone who shares my values and my perspective on creativity and design. Rocky doesn’t compromise himself in his work or whatever he does; he’s a perfectionist the same way I am.” 

The shoes in the collection are a result of a combination of their personal taste s and are available through a selection of global retailers like Net-a-Porter, Browns, Just One Eye, and On Pedder.

Gabriela Hearst Named New Creative Director of Chloé.

Gabriela Hearst has been announced as the new creative director of Chloé after former creative director Natasha Ramsay-Levi stepped down from the position. The Uruguay-born New York-based designer is the first non-European to hold the position. 

Hearst who owns her own eponymous brand joins an impressive list of designers that have been at the forefront of the French luxury label, including Karl Lagerfeld, Stella McCartney, and Phoebe Philo.

“I am grateful for an opportunity at such a beloved brand as Chloé,” she said in a statement. “I am thankful to Natacha Ramsay-Levi and all the other extraordinary designers that have come before her and helped build on the purposeful vision of Gaby Aghion.”

With her 5-year-old brand, Hearst has won an array of awards for her ethical and sustainable practices in the fashion industry. She has the 2016/17 International Woolmark Prize in womenswear, the Pratt Institute Visionary Award in 2018, the Council of Fashion Designers of America’s 2020 Womenswear Designer of the Year, and an environment honour at the 2020 British Fashion Awards all under her belt. 

“Gabriela is a forward-thinking woman and her creative leadership will be a positive force in further evolving and expanding our founder’s original vision of meaningful and powerful femininity,” said Riccardo Bellini, Chloé’s chief executive officer. “Her powerful vision of more responsible fashion truly embodies the values and sense of commitment of today’s Chloé women.”

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