Mauvelli |
Fashion

Global Fashion Roundup: New Face Mask Technology Developed, 45 Fashion Brands Commit To Keeping Forest Standing, And Many More

June 26, 2020 | by Iyin | 0 Comments

This week, fashion creatives and brands have gone ahead to make the changes they can to see this world and the fashion industry become a better place. Here is the weekly global fashion roundup of fashion news from around the world just in case you missed them.

NIT Develops 'Breathable' Reusable Masks

The Dr B R Ambedkar National Institute of Technology (NIT) in Jalandhar has developed a cost-effective, 'breathable', and reusable face mask. The technology used in developing the face masks has been transferred to two companies for mass face masks production for community use.

The mask which is similar to that of the N95 masks is said to be breathable, water repellent, and anti-bacterial and can be reused after 30 home washes. The team tried to maintain an optimal balance between the masks' protection level and breathing resistance so it can be worn for longer durations than regular face masks. 

The institute has applied for a patent.

45 Fashion Brands Commit To Keeping Forest Standing On World Rainforest Day

On Monday, 22nd of June, 2020 which was World Rainforest Day, 45 fashion brands, including Ralph Lauren, Sainsbury's, Walmart-owned ASDA/George, Bestseller, Morrisons, Ivy & Oak, Ted Baker, Masai, Fiber X Finland, and Nanushka launched CanopyStyle policies to transform the viscose supply chain and protect the world's forest. 

Collectively, these fashion brands represent over $100 billion in annual revenue. In a statement, CanopyStyle said, "Their commitments lend significant additional purchasing power to CanopyStle and the collective effort to catalyse commercial production of Next Generation alternatives and eliminate the use of Ancient and Endangered Forests in clothing."

Melanie Wilson, Senior Director of Sustainable Sourcing and Quality at George stated that they are thrilled to be part of the initiative, adding that, "George at ASDA is working to ensure we protect the world's forests and our collective climate through committing to only sourcing viscose fibres from sustainable sources for all our clothing and home products."

Seeing as 150 million trees are cut down each year to produce textiles like rayon and viscose, CanopyStyle said, "keeping forests standing is crucial to minimising the likelihood of future pandemics, and meeting critical climate, and biodiversity target set by world's scientists."

Canopy's Founder and Executive Director, Nicole Rycroft stated, "This is the transformation necessary to stabilise our climate, save wildlife, and bring innovative alternatives to market."  This announcement comes at a time where many are pushing for more sustainable and eco-friendly practices in the fashion industry.

Black In Fashion Council Intends To Hold Companies Accountable

With the Black Lives Matter protests going on around, fashion and beauty brands are being held accountable for their roles in upholding racism. On Wednesday, 24th of June, 2020, Lindsay Peoples Wagner, the editor in chief of Teen Vogue, and Sandrine Charles, the Founder of Sandrine Charles Consulting announced that they co-founded the Black in Fashion Council.

The Black in Fashion Council is an organisation of over 400 black professionals with the mission of  "representing and securing the advancement of black individuals in the fashion and beauty industry." The organisation seeks to achieve a world where "black people in fashion and beauty can be open and honest, guaranteed equal rights, and celebrated for our voices."

With the help and support of the Human Rights Campaign, the Black in Fashion Council is going to establish an equality index score which will serve as a yearly public report card. The companies that opt-in, by signing a 3-year commitment pledge, will be asked to share data on employee representation. 

That data along with other factors like campaigns and company culture will contribute to their overall index score. The council will also put together a digital directory, containing a master list of contacts brands can hire to diversify their portfolio, for brands to purchase.

The Council's executive board members are people from different facets of the fashion and beauty industries.

Black Creatives Come Together To Form Black Fashion And Beauty Collective

A collection of fashion and beauty creatives have come together to form a non-profit organisation, The Black Fashion and Beauty Collective. The organisation was founded by hairstylist Lacy Redway, celebrity stylist Law Roach, and stylist and designer, Jason Rembert with celebrity stylist Jason Bolden on its board. 

It was formed to build a community of creatives and provide them with resources to help them advance in their careers. As they bring together as many behind-the-scenes creatives as possible to help provide support to them, the group also wants to work with fashion and beauty companies to correct their diversity issues. They plan to help these companies identify discriminatory behaviour and help create a positive change.

After stating how white makeup artists, photographers, and other creatives are treated differently from their black counterparts, Bolden said, "It's us being able to own our blackness and also let people know we've had enough and this is what it is going to look like going forward."

Paris Fashion Week Set To Go Ahead In September

The organisers of the Paris Fashion Week have confirmed that the event will go on this September. According to a statement released by Fédération de la Haute Couture et de la Mode, the event will hold in September for the women's Spring/Summer 2021 shows.

With regulations still restricting the movement of people, the announcement makes Paris the first of Europe's fashion centres to confirm its Spring/Summer shows. Though details about the schedule of the show and participants have not been released yet, the show will take place between September 28 and October 6.

With many fashion shows around the world going solely digital, the physical fashion week will run alongside a specially-created online platform. 

There are highlights of this week's fashion news from around the world.

0 Comments

Leave a comment