Mauvelli | Levi's Launches Buyback Program, Levi's Secondhand And More

Global Fashion Roundup: Levi's Launches Levi's Secondhand, New London Pop-Up To Celebrate Black-Owned Businesses, And More

October 09, 2020 | by Iyin | 0 Comments

This week in fashion news from around the world, iconic fashion designer, Kenzo Takada dies of coronavirus, Zendaya to get Visionary Award at Green Carpet Fashion Award, and more.

Fashion Designer, Kenzo Takada Has Died Of Coronavirus 

Kenzo Takada, the founder of eponymous fashion brand, Kenzo, has died at the age of 81. The Japanese fashion designer died of coronavirus.

Reports state that Takada died at the America Hospital of Paris in Neuilly-sur-Seine, France. The designer who was based in France for most of his career passed away days after his namesake brand presented its spring/summer 2021 collection at Paris Fashion Week.

Although the Kenzo label was acquired by LVMH for $80.5 million in 1993, the designer who left the brand in 1999 continued to collaborate with it through the years. Recently, Takada launched luxury homeware and lifestyle brand, K三 (pronounced K3), in collaboration with Jonathan Bouchet Manheim, Engelbert Honorat, and Wanda Jelmini.

The iconic designer was named the honorary president of the Asian Couture Federation in 2013 and was made a Knight of the Legion of Honor in Paris in 2016.

Levi's Launches Buyback Program, Levi's Secondhand

On Monday, 5th of October 2020, Levis launched Levi's secondhand, a recommerce site for previously worn Levi's jeans and denim jackets. 

Some of the pieces will be handpicked vintage, but most of them will be sourced directly from Levi's customers. In exchange for a gift card towards a future purchase, customers are encouraged to turn in any used Levi's denim piece, even if it's damaged. 

With the call for circularity and sustainability in the fashion industry, this move by Levi's is significant. It will help the conscious customer know what the end use of their garments will be like and also lower the environmental impact of the fashion industry. 

Jen Sey, chief marketing offer, Levi's pointed out that Gen Z consumers lover to buy secondhand clothing. “They love the hunt, they love finding a really unique item, and it makes it even better that it’s a sustainable choice,” she says. “Buying a used pair of Levi’s saves approximately 80% of the CO2 emissions, and 1.5 pounds of waste, compared to buying a new pair. As we scale this, that will really start adding up.”

Levi's has signed up Hailey Bieber, Jaden Smith, Carolyn Murphy, Amber Valletta, June Ambrose and Lily Aldridge as celebrity partners to appear in their campaigns. Levi's has also collaborated with sustainable fashion advocates Dominique Drakeford and Whitney R. McGuire of Sustainable Brooklyn and climate activists Xiuhtezcatl Martinez and Xiye Bastida, with portraits by Rachael Wang.

“We want to make Levi’s Secondhand second nature,” Sey adds. “This launch is the first step, but definitely not the last one.”

New London Pop-Up Will Celebrate Black-Owned Businesses

A new pop-up located in Carnaby, Central London, will celebrate and promote several Black-owned businesses from the fashion, art, photography and literature industries.

The youth-empowerment organisation, My Runway Group, created pop-up 21 Youth Street, which is dedicated to inspiring and developing young Black creatives to coincide with Black History Month.

The pop-up, which launches Friday 9 October, will showcase over 50 diverse Black-owned businesses, giving these young business owners a platform around the theme #BlackInCarnaby.

The space will be used to host a and sell pieces for these brands – which includes fashion collections from various up-and-coming designers, beauty and wellness from The Black Beauty Store, art and photography from Black artists and books by Black authors in The Black Book store – and host numerous events celebrating the work of these Black creatives. Events at the pop-up shop will include in-store book signings and curated exhibitions, together with talks on mental health, identity, and yoga sessions.

"What young Black creatives and businesses need is space and access," Kojo Marfo, founder of My Runway Group said. "We are happy #BlackInCarnaby gives visibility to young black-owned businesses and also connects them to new audiences."

Zendaya to Get Visionary Award at Green Carpet Fashion Awards

Actor and style icon, Zendaya, is going to be honoured with the Visionary Award at the Green Carpet Fashion Awards on October 10. The actor who has stunned at red carpets and everyday dressing has even designed her own collections alongside Tommy Hilfiger.

"Zendaya has long championed inclusivity and diversity, she is a real trailblazer,” said Livia Firth, the founder of brand consultancy Eco-Age, in a virtual press conference about the event.

The Green Carpet Fashion Awards will be held virtually on YouTube with Robert Downey Jr. as host and guest appearances from celebrities like Iman and Julianne Moore. According to WWD, Eco-Age and the Camera della Moda in partnership with the Italian government will organise the event, and they may utilise "holograms, augmented reality and special effects on the experience."

Saya launches sustainable fibre made from fabric scrap

Saya, a new name in the textile industry has announced its debut with recycled scrap and fabric, bringing new fibre options to the industry. Nan Ya Plastics, Saya’s parent company, is the world’s largest manufacturer of recycled PET, repurposing over 75 billion bottles every year. 

Under the brand Saya, research and development efforts will continue to focus on the critical recycling and sustainability issues that face the textile and garment industry and redefine what is possible in renewal.

“Over the past several years the textile industry has embraced recycling PET plastic bottles, and through Saya 365 we are able to offer several options within that technology. But it’s not enough. The industry needs to tackle the next level,” Mike Shih, spokesperson for Saya and Nan Ya, said in a press release. “As the largest performance fibre manufacturer in Taiwan we feel the responsibility, and we have the resources to do the necessary R&D. At Saya we’ve identified cutting scraps and overstock fabrics as a problem that is often ignored, and we’ve developed several new recycling solutions to tackle the issue.”

Saya 365 continues to expand and refine the recycling of PET throughout the world. A proprietary, five-stage filtration process followed by two stages of purification results in batch optimised flakes and pellets ready to be transformed into performance fibres.

The result is the Saya renewed difference, with better tenacity strength, dyeing accuracy and brighter whites compared to conventional recycled fibres. Plastic bottles are sourced from Asia and beyond.

Providing a consistent and cost-effective supply for sustainable options in polyester fibre. The specialised recycling programme targets clean-up and renewal of discarded plastic bottles in coastal regions that would otherwise migrate out to sea. 



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