Global Fashion Roundup: Google Partners With WWF On Green Fashion Platform, London Fashion Week Begins, And Many More
During the week, a lot of exciting things happened in the fashion space. To keep you up to date on the global fashion happenings, here is a roundup of top fashion news from around the world.
Google and WWF Partner On Green Fashion Platform
Research shows that the fashion industry produces 20 per cent of wastewater and 10 per cent of carbon emissions worldwide. In light of this, Google and World Wide Fund for nature (WWF) Sweden have entered into a partnership to help brands in the fashion industry source materials more responsibly.
They intend to create a platform that collates data about the risks and impacts of different textiles on the environment. In 2018, WWF Sweden created a similar tool with furniture brand IKEA, now, this new partnership aims to use that idea to revolutionise the fashion industry.
WWF Sweden CEO, Håkan Wirtén, believes that making the sustainability platform open-source will make it available to more people companies thereby leading to the “transformation of the whole industry”.
Since much of the environmental damage clothes cause is done during the earliest stages of its manufacturing, which happens in various countries of the world, the Google Earth feature will be used. With Google Earth's environmental information and AI technology, data from around the world will be processed. By doing this, the tech giant hopes to fill in the gaps when it comes to sustainable sourcing.
Virtual Dresses And Augmented Fashion - The Future of Fashion For Brands
The pandemic is changing both consumer behaviour and fashion brand's approach to fashion as more attention is being paid to sustainability in fashion. Recently, the concept of having virtual clothes that do not exist in the real world came to reality with the Iridescence dress which sold for $9,500.
While virtual dresses might not exist in the real world, their value comes from their existence on the blockchain. It is seen as an investment. Digital couture erases the need to go to a store to try on clothes by providing the option of buying a virtual outfit for photos. It also saves the earth from being depleted of natural resources used by the fashion industry.
According to creative director, curator, and independent journalist focused in fashion and immersive technology, Darragh Dandurand, fashion brands need to pay attention to virtual fashion because there is tremendous potential in trying, testing, and treating fashion differently than before.
For her, fashion brands need to utilise emerging innovations to stay on top of their game as fashion goes the way of sustainability.
You Can Attend The London Fashion Week From Today
In April, the British Fashion Council announced that its London Fashion Week Men's, which was strictly for showcasing men's fashion, will become a digital-only, gender-neutral fashion show for the first time in 40 years. The decision to make it a virtual showcase stemmed from the coronavirus pandemic.
The fashion show is to begin today, June 12, and end on Sunday, June 14, 2020. This year, the digital-only event is open to attendance from the general public. It will happen on the London Fashion Week website.
Owing to the absence of a physical show, the virtual event will feature short films, interviews, podcasts, digital showrooms, and after-parties. Both menswear and womenswear designers will be given an opportunity to share their experiences from the past few months and discuss other important issues facing the fashion industry.
More than 100 designers will take part in the London Fashion Week, 34 are part of the official schedule and a number of others will feature on the "Explore" section. For the first time, London Fashion Week is calling on the general London public to join the catwalk by sharing videos of themselves in their most stylish ensembles on their runway moments using the hashtag #LFWCatwalkChallenge and '@johnlewisandpartners' tag.
Harpers Bazaar Appoints First Black Editor-In-Chief
For the first time in its 153-year-history, fashion magazine, Harper's Bazaar, has appointed a black editor-in-chief. The magazine's publisher, Hearst, made the announcement on Tuesday.
Samir Nasr, who has Trinidadian and Lebanese roots, will assume her new role in July. Nasr who is currently the executive fashion director of Vanity Fair had previously worked as fashion director of Elle, a director at InStyle magazine, and an assistant to Vogue's former creative director, Grace Coddington.
In a two-minute video, Nasr outlined her expansive vision for Harper's Bazaar stating that her "world view is expansive and is anchored in the belief that representation matters." She hopes "to give all voices a platform to tell stories that will never have been told."
Vogue Challenge Attracts Beautiful Cover Photos
2020 has brought with it events that many of us never envisioned. With the outbreak of the coronavirus pandemic, life has changed drastically for many.
In light of this, British Vogue dedicated its July 2020 issue to the millions of heroic key workers across the UK who put on their uniforms and headed to work each day at the height of the pandemic. This month's cover stars were train driver, Nargius Horsford; NHS midwife, Rachel Millar; and supermarket assistant, Anisa Omar. They were captured by photographer Jamie Hawkesworth in the middle of their shifts.
The Vogue Challenge, an online challenge where readers transform themselves into Vogue magazine cover stars, has gone viral on social media channels like Instagram and TikTok. The challenge has seen millions of people, from Nigeria and around the world, posting images of themselves as Vogue cover stars, complete with the Vogue logo, on social media with the hashtag #VogueChallenge.