When it comes to building a fashion brand, social media cannot be overlooked. Brands have grown their customer base and 'blown' just by using social media mainly to promote their brands. One of the most popular social media platforms with fashion brands is Instagram. While some brands thrive on the platform, others barely survive because they are making costly mistakes when using the platform. Here is a video by Beth Fayemi on those mistakes brands are making, and what we think of them.

The fashion industry is a beautiful one and one that everyone has dealings with. Because of how important the industry is, fashion entrepreneurs have to learn and educate themselves continually by reading articles and watching videos to serve the world better. We review a video on 10 things you can do now to improve your fashion brand by Tomi Rotimi of Xclamations fashion brand. Here is what we think about it.

Instagram stories are a great feature on Instagram that fashion entrepreneurs can use to build their brands. In this video, Sharon Ojong shares on how entrepreneurs can build their brand using the Instagram stories feature on Instagram.

Every fashion designer that specialises in ready-to-wear outfits knows that fashion collections are an important part of the business. Having the right collections can do a world of good for your business by attracting new and existing customers to come and have a taste of what your brand has to offer. Here are steps to follow in creating that collection.

Apps are a very useful tool for making life easier in this age and time that we live in. In the fashion industry, many apps have been designed to help fashion designers make their work easier. We review the Fashion Design app to let you know what to expect before you download it.