It takes a lot to successfully start and build a fashion business in Nigeria. Everything, from determination to proactivity, efficient time management, effective goal setting, and so on is important if you are going to make your brand unique and draw in the right crowd. With all of these, however, if you lack self-confidence you will not be able to sell anything to anyone. Here is how to build your self-confidence as a fashion entrepreneur.

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When it comes to building a fashion brand, social media cannot be overlooked. Brands have grown their customer base and 'blown' just by using social media mainly to promote their brands. One of the most popular social media platforms with fashion brands is Instagram. While some brands thrive on the platform, others barely survive because they are making costly mistakes when using the platform. Here is a video by Beth Fayemi on those mistakes brands are making, and what we think of them.

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