Many times, fashion brands find it hard to communicate effectively with their target audience and this hinders growth in many ways. This week, we spoke with Brand Strategist, Dunni Dimka, on ways fashion brands can use marketing and communication to position and differentiate their brands from others in the fashion industry.

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Despite the numerous challenges which many footwear brands face in the continent, brands such as Sole Rebels, Dew Davies, ENZI and so on, have consistently put out products that are increasingly accepted. The Foremen brand is another footwear brand in Africa that aims to redefine the modern-day men shoe game, by producing comfortable handcrafted and handpainted footwear.

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Footwear is one of the most essential things in life and one that puts the icing on the cake of your dressing. This is why the job of a footwear maker cannot be taken lightly. This week, we spoke with Mr David Okechukwu Ibe, the CEO of St David's Leather Works, on the important skills necessary to successfully run a footwear brand in Nigeria. Here are the insights he shared with us.

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Fashion illustration is one of the most important aspects of the entire fashion designing process and one that fashion designers need to learn. This week, we spoke with Fashion Illustrator, Adebusuyi Babtunde, on all you, as a fashion designer, need to know about the basics and importance of fashion illustration.

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